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Wednesday, September 20, 2017

How Dr. Scott Wise Dipped into New Markets

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Dr. Scott Wise of Wise Physical Therapy and Sports Medicine
"We're a sports medicine practice first," asserts Dr. Scott Wise. He opened Wise Physical Therapy and Sports Medicine in Western Pennsylvania in 1995. In recent years, he decided to "recapture the [Medicare] market," an expansion in his practice that lead him to install an Endless Pool® for aquatic therapy … and other revenue-generating programs. 

Two False Starts
"In 1999, we had a full pool-complex bid out," Dr. Wise recalls. "We decided cost was prohibitive," as might be expected for any independent practice contemplating new construction.

In 2014, Dr. Wise briefly considered a HydroWorx pool for his existing location, but "it was pre-built and didn't give us any customization options." With the lack of an adjustable swim current, the HydroWorx pool "certainly didn't meet our needs to swim or do balance work."

He then turned to Endless Pools. In addition to featuring a fully adjustable swim current, the Endless Pool resolved his problems thanks to its modular construction: it allows for installation in existing rooms, saving on the cost of a new "complex," and for customization for a range of uses and locations.

Dr. Wise opted for a 15'-square Dual Propulsion Endless Pool featuring side-by-side currents for swimming and resistance. The addition of two Underwater Treadmills created new avenues for rehab and cross-training.

Opening New Doors
To accept Medicare, treatment "has to be one-on-one," Dr. Wise reports. The compact Endless Pool, with dedicated swim/treadmill stations, allows for the individual treatment of Medicare-eligible seniors with, for example, "osteoarthritis, cardiac rehab, [and] a lot of people with bad heart conditions that also have bad knees."

The Endless Pool gave Wise PT additional treatment options for their core audience, "our sports clients – high school, college, weekend warriors." Dr. Wise's experience has shown him that aquatic therapy can "get kids back faster."

A one-on-one learn-to-swim lesson in the Dual Propulsion Endless Pool at Wise Physical Therapy and Sports Medicine
Learning to swim is less intimidating in the relatively shallow, warm-water Endless Pool. At Wise Physical Therapy and Sports Medicine, the pool permitted them to "recapture the [Medicare] market" with one-on-one aquatic therapy. The pool also expanded their capabilities for their core audience of student and adult athletes, delivering new revenue streams for the two-location practice.

Quantifying Outcomes
"Outcomes are better, quicker" with the Endless Pool, Dr. Wise reports. With more than a decade of in-house case studies on older patients, he finds, "with Achilles reconstruction surgery, effectively we get about 22% quicker return than without the pool.

"We're getting people mobile more quickly. We can get them out of the boot and into the water." Without the pool, treatment of these seniors takes about 16 weeks, on average. With the addition of therapy in the Endless Pool, Dr. Wise and his team have shortened that time to around 12 weeks.

"And they're happier," he concludes of the Achilles/pool patients. Thanks to gentle aquatic therapy, "they don't have hip or back pain," which he reports are common "secondary conditions that arise" with Achilles damage.

Thursday, September 14, 2017

The Week in Swimming

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Marathon swimmer Ben Lecomte
Marathon swimmer Ben Lecomte has a strong new ally in his plan to swim across the Pacific Ocean. (Daily Breeze)

Is one hand weaker than the other? A new swim tracker – worn as rings on your middle fingers – may help you correct that. (Reuters video)

Five years ago, he was a refugee; this weekend, he'll swim 12km to raise money for classrooms in South Africa. (News24)

Find out why former world swimming champion James Magnussen believes that he wouldn't be talent-scouted if he were a 16-year-old today. (News.com.au)

A 15-year-old kidnapping victim escaped after 29 days in captivity … by swimming across a lake! (NY Daily News)

What's it like to take a baby swim class with Michael and Boomer Phelps? (TODAY)

Berlin travel tip: lake swimming is easily accessible in the heart of town. (New York Times)

Olympic swimmers Cammile Adams and Allison Schmitt are pitching in to help Houston-area swimmers hurt by Hurricane Harvey. (Swimming World)

Thursday, August 31, 2017

The Week in Swimming

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U.S. swimmer Reece Whitley at the 2017 FINA World Junior Championships
Hear from the young U.S. swimmers who won the Team Trophy at this week's 2017 FINA World Junior Championships. (Swim Swam). For the first time, the event had a minority organization as presenting sponsors. (Fox59)

Free and low-cost learn-to-swim programs are beginning to close swimming's racial divide. (New York Times)

A German chemistry professor finished his awareness-raising swim of the entire Tennessee River. (Times Free Press)

Check out these recommendations for the best swimming trackers. (TechAdvisor)

UK swimming sensation Adam Peaty returned to Africa to open the play park that he helped fund. (BBC, with video)

A post shared by Adam Peaty MBE (@adam_peaty) on


Friday, August 25, 2017

The Week in Swimming

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A swimmer using the ISO Strapless isolation paddles by FINIS
Olympic gold-medal swimmer Simone Manuel penned a candid article on being a role model for young African-Americans and why she wants to be more than "the Black swimmer." (Essence)

Already this year, the USA Swimming Foundation surpassed $500,000 in grants to help lower-income kids learn to swim.

Check out these 5 storylines to watch at the 2017 World Junior Swimming Championships. (Swim Swam)

Singer-songwriter Loudon Wainwright III, known for "The Swimming Song," ranks his 10 best places to swim. But one swimming hole in Upstate New York is falling victim to its own Internet fame. (New York Times)

A Spanish Masters swimmer took a minute of silence – on the block, at the beginning of a race – to honor the victims of the terror attacks in Catalonia (The Sun, with video)

Swim coach and open water swimmer Joe Zaemaitis completed the Triple Crown of Open Water Swimming! (Swimming World) Also, watch three swimmers as they relay across the 70 km of Lake Geneva (Reuters, with video) and a 49-year-old open water swimmer reflects on her successful crossing of Lake George. (Post-Star)


A post shared by SwimSwam (@swimswamnews) on

Friday, August 18, 2017

The Week in Swimming

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Daniela Barnea, the 73-year-old Masters swimmer who won 3 gold medals
Is Louisville Cardinal swimmer Mallory Comerford Team USA's next great freestyle swimmer? (Excelle Sports) In the U.K., breaststroke swimmer Adam Peaty cemented his preeminent position with another prestigious award. (Telegraph)

Get inspired by this 73-year-old woman who won three gold medals at this month's US Masters Swimming Summer Nationals! (New York Times)

Check out the complete list of all swimming records broken at the 2017 Fina World Swimming Championships in Budapest. (Swim Swam)

An open water swimmer salutes those who attempt to swim the English Channel … even if they don't complete the swim. (Guardian)

She followed her bliss to found the first minority-owned swimming company in the Greater NYC area; now CEO Agnes Davis is on a mission to reduce the disproportionate drowning rates among people of color. (NBC News)

Samsung's upcoming Gear Fit 2 Pro will include a swim tracker. (Engadget)

This former NCAA All-American swimmer-turned-swim mom wrote an "Open Letter to a Young Swimmer" that she wishes someone had written her. (Reach for the Wall)

To bring company and the sound of laughter back to his home, a 94-year-old widower installed a swimming pool for the neighborhood children. (TODAY, with video)

Online classes are launching for Swimming-Specific Yoga.



Tuesday, August 15, 2017

PHOTOS: 5 Must-See Endless Pools

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Rustic or grand, organic or outstanding, the versatile Endless Pools® swimming machine adapts to every aesthetic. Check out these gorgeous recent photographs for proof!

The owners of these Endless Pools enjoy in-place swimming with our signature adjustable current, whether it's in the garden, in their home, or in new construction. These installations – as surprising as they are stunning – promote fun, fitness, and property value.

Take a look…

indoor, in-ground Original Endless Pool in Dover, New Hampshire, sunroom
What do you do when you buy a home with an Original Endless Pool already installed? You make it your own! The new owner of this Dover, New Hampshire, sunroom quickly brought in bromeliads and other sun-loving plants to optimize the bright natural vibe of her in-ground installation.


partially in-ground Original Endless Pool in Van Nuys, California, by day
partially in-ground Original Endless Pool in Van Nuys, California, by night
This partially in-ground Endless Pool puts an affordable, eco-friendly twist on Southern California living. By day, its smooth swim current lets the family swim in place, add core resistance to aquatic exercise, or kick back to enjoy a 'lazy river.' By night, the same Endless Pool makes an ideal location for entertaining or a romantic evening.


aboveground Original Endless Pool under a pergola in Chico, California
When simple is all you need, the Endless Pool still fits the bill. This modest home in Northern California chose a larger 8' x 16' Endless Pool; the pergola casts it under partial sunlight. Mom swims while the rest of the family dips in to relax. Not seen: the turnkey, below-deck cover for ease of operation and the cleanest look.


 
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